Fulfillment services have largely been the domain of 3PLs, and needless to say, not all 3PLs are created equal when it comes to eCommerce expertise and omnichannel efficiency, and given the central role a fulfillment partner plays in the customer’s journey and overall satisfaction, retailers cannot afford to choose a 3PL that lacks the means to meet their clients’ expectations.
source https://www.supplychain247.comhttps://www.supplychain247.com/article/expanding_your_retail_horizons_how_to_find_the_right_fulfillment_services
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